YOUR TRUSTED PARTNERS IN SUCCESS

Axellerus is uniquely positioned to develop the necessary insights to deliver compelling, competitive, strategies which are relevant and actionable, by drawing on the following:

  • Strong hands-on, practical, strategy development and deployment experience through a long and distinguished tenure at Unilever.
  • Academic grounding in competitive strategy development through the Doctorate of Business Administration obtained from a top European Management School.
  • Successful Strategy Development track record with respected clients across the Middle East, based on a rigorous methodology including a scientific research protocol.

About Axellerus

How We Can Support You

Whether you need a short term targeted intervention or a longer term partnership, you can count on our Team for the support you seek.

Strategy Development & Implementation

 

Some of our clients need a strategy refresh, some others need to develop a strategy form scratch and others need help with implementation and evaluation of the strategy. In any of these scenarios, we use our extensive experience and proprietary methodology to partner you to achieve your desired results.

Insight Mining & Campaign Development

 

Compelling and current insights might be one of the most important weapons for an organization’s competitive growth in today’s world. At Axellerus, we are experts at mining strong insights and building campaigns to bring them to life.

 

Agile CMO

 

Good Chief Marketing Officers are a rare and expensive commodity! If your business needs a high quality CMO and does not want the substantial long term cost- commitment  attached to it, we provide an “Agile CMO” solution where we provide you all the benefits of a world-class CMO, with the flexibility you desire.

Leadership Development

 

Now more than ever, organizations are looking at re-tooling their teams to thrive in the ever-changing competitive reality. Our Team Members have a diverse multi-disciplinary experience across multiple industries and a passion for learning and imparting knowledge. This unique combination makes us able to deliver truly experiential and transformational leadership development interventions which positively impact performance with immediate effect. This also allows us to tailor-make leadership development to our client’s exact needs.

Our Customers Like Us

  • null

    Chandy Jacob

    GM, Emerging Markets

    Al-Futtaim

Dr. Nihal did some excellent work for us for the Universal American School, when we were refining our strategy document.
The analysis of  answers from  well thought out questionnaires to various stake holders helped guide a seminar that helped clearly identify the key factors that helped the Board define the way forward.

  • null

    Dr Farah Sarraj

    Acting Managing Director/Director of Arabic

    Al-Futtaim Education Foundation

Dr El Daly brings to the table freshness of approach, an in-depth understanding of the specific needs of the client and a sound scientific method. I was particularly impressed by how Dr El Daly did not come across as an “external” consultant or adviser; she had done her institutional reconnaissance so well that she was always able to speak from the dual perspective of an outside expert and an internal team member.

Propriety Business Solutions

  • null
    Competitive Advantage Development Program
If you are entering a new market, a new segment, or aiming to understand and plan for a competitive move, our Competitive Advantage Development Program provides tried and tested solutions to support your goals. The methodologies used here are based on deep experience in building competitive plans in extreme VUCA markets as well as quantitatively validated doctoral work. Dr Nihal El Daly, our lead consultant, was also a war–gaming pioneer for Unilever in the Middle East. Examples of the services we provide here are:

Environmental Scoping

360 scientifically developed methodology

War Gaming

Competitive assessment & action planning workshop

Blue Print Development

Delivery of a tailor-made action plan to build sustainable competitive advantage
  • null
    Insight Development Model
If you are launching a new brand or developing a new campaign, the Axellerus Insight Development Model helps to generate competitive insights to powerfully inform the process. It was crafted based on many years of Insight Mining for global, regional, and local brands across multiple geographies. It is designed to uncover and sharpen compelling insights to drive desired customer behaviour. It uses specific business objectives to guide environmental analysis and the creative process.
This model is regularly presented by Dr Nihal El Daly, Axellerus Lead Consultant, to the London Business School executive MBA.
  • null
    Market Development Model
If you want to grow your markets by gaining more users, convince customers and consumes to buy/consume more products, premiumise/up-trade or use your product differently, the Axellerus Market Development Model is the right solution for the job. Our many years of experience in developing a variety of markets have allowed us to codify the key success factors to perform this challenging task. Some of the tools we use are:

-Mapping market maturity profile
-Identifying triggers and barriers
-Assessing business case growth opportunities
-Crafting a winning market development mix

Request a Proposal

Our Key Clients

Contact Us

Don’t Hesitate to Contact us
for any Information

We are always happy to engage with our valued clients. Please connect with us for clarifications or further information on how we can support you or simply share your pain points and we will advise how we can help.