London Business School Lecture
The London Business School Executive MBA has once again hosted Dr Nihal El Daly to guest lecture about how to mine powerful consumer and customer insights and how to use them to build and grow businesses.
Women empowerment
We strongly believe in the Business Case for gender equality and the potential of women as Leaders of the Future.
Our affiliations with organizations such as DBWC (Dubai Business Women Council) and She Is Arab allow us to make an impact through sharing experience and supporting female professionals on their journey to leadership.
Our affiliations with organizations such as DBWC (Dubai Business Women Council) and She Is Arab allow us to make an impact through sharing experience and supporting female professionals on their journey to leadership.
Enabling Future Generations
Our Lead Consultant Dr Nihal El Daly is an Advisory Board member in the College of Business Administration of the American University in the Emirates. Amongst other goals, the Board strives to prepare the younger generation for an impactful entry into the workspace, bridging the gap between their academic education and their professional life and helping them acquire the necessary skills to compete in today’s world and make a positive impact on their industries.
Sustainable Growth
Dr Nihal El Daly is a Doctorate holder and a published author. Her doctoral work and research emphasis is on the ability to build and sustain competitive advantage in a rapidly evolving and highly connected world. She is particularly focused on the concept of growing sustainably. She has recently presented a paper at the AUE (American University in the Emirates) International Conference on Sustainable Development and Social Responsibility, which was published by Springer. You can download it here.
Seamless Middle East Hosting
For the fourth year, Dr Nihal El Daly was part of Seamless Middle East, hosting the Retail Track and moderating a number of panels on key topics such as data driven Marketing, Artificial Intelligence, the role of the CMO today and more.
Techne Drifts Webinar
@TechneDrift has invited Dr Nihal El Daly, CEO of Axellerus Consultants to share her perspectives on “Building your Brand in a Crisis”, speaking to an engaged group of start-ups in Egypt about how to build a strong brand and the do’s and dont’s of brand-building in a crisis.
Marketing& Sales Show DXB Hosting
The first Marketing & Sales Show Middle East was launched in 2019, it is the region’s largest conference and exhibition for modern marketing and sales professionals across industries, who are hungry for innovation and change. Dr Nihal El Daly hosted and managed panels on the Marketing Tech Track.
Dubai TV Interview
Dr Nihal El Daly, CEO of Axellerus Consultants was a guest on the very first daily episode of the lovely @ZeinaSoufan on her program #MoneyMap on Dubai TV to talk about managing business amidst the Covid 19 crisis. The program is designed in its new daily format to give a current pulse on the crisis.